yellow pages

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ruddez

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has anybody had a phone call from yellow pages asking to place a larger advert in their book as all the free entries will be no longer available in the new edition coming out in may 2011 as the book will be half the size as what it is now,so i said i didnt need a large ad but would keep the one i have and that is a three line ad, i have not recieved any confirmation about the new ad although phoning three times over three weeks and being told it will be sent out to you but still waiting,so i am wondering is if you dont want a bigger ad dont bother us they only want the bigger ads in their slimmed down version of their book
 
dont know anyone that uses yellow pages to be honest nowadays,my last one ended up in the bin.Even yel.com is questionable.
just get a good website and work from that,theres a web geek on here called danny i think, he will tell you google is your friend. :RpS_laugh:
 
thanks as a lot of people are saying is it the end of yellow pages,during the last 2yrs through yellow pages and yell.com i have probably had about 5 calls,,it did work a few yrs ago, as i think now more people are going through friends and family and word of mouth to find tradesmen due to the exposure of cowboy builders etc in the media
 
I'm doing YP this year, but it will probably be my last. They did tell me they were doing away with the free ads and it looks like they are gearing up for an online only operation. I'm paying about £200 for the year and it does pay for itself, but is far from the best advertising source of work for me.
The majority of people who seem to be using it are from miles away and expecting prices over the phone, so it can be hard work sorting the wheat from the chaff.:huh:
 
At £200 you only need 2 jobs reskimming one room to make it pay and its a tax right off aswell.
 
was with Yell for a year. Had to keep picking my phone up to see if it was working!! Bloody awful and cost 500 for the year. Did get a couple of jobs from it that paid for the ad but all in all a waste of time. Word of mouth is best but if like me youve been on site last 11 years,you become invisible to the general public and then when you need to find work offsite youre F*cked! Nobody knows you exist!
 
I know how ya feel... I never paid for YP advertising, the best way for me was getting down my local pub covered in s**t and dust and that got people talking and then it travelled like wild fire that I was a plasterer. Kept me nice and busy :-)

Cant go wrong with a website, even if it does not rank well its like a big portfolio on the web :-)
 
I have been in the yellow pages for 10+ years and it is now finished. Yell attracts the type who want 20 quotes and the cheapest gets the job. This year is my last with them.
Get more work from church parish mags.
 
Get more work from church parish mags.[/QUOTE]
I had to read this part twice thought it said something else.
 
Yellow pages is a load of $h1t and it costs a fortune for very little response, i now have a bloke who does my google places page for me and i'm 2nd on the 1st page of google for 'plasterer glasgow' and getting around 2-3 calls a day so he's well worth the money
 
It's old hat most people are hooked up to the net nowdays, And word of mouth is always the best for work.
 
3 years ago there was over 300 plasterers in my local Yellow pages

This year Sept 10/11 there was only 32

We decided to go in it and have had 4 maybe 5 calls.......Thats with just 32 plasterers in

Complete waste of time......Stay clear is my advice
 
Yellow pages are making all of the books smaller, so the size of the page will be about 70% of what it was so the advert that you may have used before may not be as effective because all the type will be slighty smaller. Also all the free line entries will be at the back of the book in alphabetical order. I agree, it is old hat these days, and is probably gonna go bust anyway, have you seen the share price of yell lately, it has gone from about £6.00 5 years ago to about 7 pence now, and has been dumped off the ftse 250. Get a website, a sign written van, and a good reputation, works out a damn site cheaper.
 
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