Some of you seem to be missing the point of checkatrade, its not some agency that's creaming it off struggling tradesmen.. its PURELY an advertising site... you don't pay for leads, you don't fight with people trying to work for 50 quid a day, you simply give them £40-50 a month to have a web page, that if searched, comes up with other spreads in your area, to which customer can choose who to call based on good feed back from previous customers. Saying that these sites are bad is like saying ALL advertising companies are in the wrong because they charge you to stick your business on there.. well why would they allow you on for free? they are doing you a service by putting your name about.. that should never be free! If you wanna go down the route of not parting with any cash, ever, then fair enough! IF you are able to get your name about enough to generate work that is!
At the end of the day, if a customer has the choice of two spreads.. one has only his own website.. the other has his checkatrade website with 70+ customer feed back from previous jobs, with pictures combined from those jobs, proof of liability insurance, and also the peace of mind that they can leave shockingly bad feedback if they want to and it CANT be removed..
Its a no brainer which they'd choose.