I'd rather work 10months of the year for good customers who appreciate skilled work at £200 a day than 12months solid grafting at £150 a day.. and I'd still have more money at the end of the year.
Yes the £300-400 jobs are few and far between, but it's swings and roundabouts, you charge what the job is worth, charging a set rate per day regardless of the work involved is thoughtless and absurd, you are essentially paying yourself a wage with no insensitive to work harder or not. To say it's greedy to charge decent money is ridiculous, most of my customers say my prices are very reasonable and range from £180-350 a day.. tight customers will always go for cheap trades, cheap trades will always go for tight customers.. and so the cycle continues. Luckily the sensible ones of us get the good customers too.